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5 Marketing Tactics For Your Small Business And Startups

By now, you’ve probably have developed the product that you want to sell or have decided on the services that you want to offer to clients. You’ve set up your brick-and-mortar store or even an online website to really start selling. Selling is another aspect in business, where you would need to sell to make money. In order for you to sell, people would need to know more about your business. Hence, comes marketing.

Marketing is necessary to really push your brand or products to your target clients and potential leads. By now, you should already identify your niche that you’re in and your target customers. Then, what you would want to do is exert full power to really promote and market your business to your target audience and begin to profit.

There are a few marketing tactics that one could hop on, with that being the following.

Email Marketing

If you are running an online store or have a website for your business, one way that you can do to capture your clients for more sales is through email marketing. Email marketing is sending emails about what you can offer to your potential leads. Usually, these people would subscribe to you to know more about your business. Hence, the more subscribers you have, the more leads you have. With an extra push, you should be able to convert those leads into sales.

To do this, you would need to have an email list first. But how do you get them?

Most common way is where you lure or entice them with something that they could not refuse. For example, ask for their emails in exchange of giving them free ebooks or access to your community. Or even to get discounts and rebates when they purchase your products. The price they would only need to pay is giving their emails to you. Once you’ve got the email addresses, blast them an email once a week or once every two weeks depending what suits you and your target clients (you don’t want to be spammy though)

Often times, people would use tools that are available on the web to help them with this. The two tools that you can use are:

  • Landing Page Tools: To get email addresses from your website visitors
  • Email Marketing Tools: To send email to your leads

Some of the examples are:

Landing Page Tools

For more choices, you can check out here.

We have covered in another post about landing page if you want to know more.

Email Marketing Tools

For more choices, you can check out here.

Social Media Marketing

We are in a world where everyone is on social media platforms. Ranging from Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, Pinterest and more. These are where the people are at. And if you could just tap in the social community that they’re in with offers and promotions about your business, you would eventually make sales.

Ideally, you would want your business to be on social media as well. Create a page or account on these social medias and start posting. Play with the trend that’s happening around a particular time, promote offers or discounts, ask people to share your post, engage with them and increase followers. Having followers is like having loyal clients around you and it would be much easier to promote your business to them.

But consistency is key. Be sure to stay active on social media and keep posting to keep your social media alive. One way to do this is by using social media management tools like:

For more choices, you can check out here.


Advertising is key to promote your business. When you advertise, the target is always the public mass that could become leads for your business. You can advertise anywhere you want where it is deemed to have high volume of traffic. This would increase the potential leads that you could have.That’s why you see a lot of ads on newspaper, magazine or even billboards along the road in your neighbourhood.

In today’s world, you can also advertise on the digital web. This digital advertising is perfect today because people are on their social media all the time. So, the traffic is there! And every social media offers this. We have Google Ads, Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, Reddit Ads, and more. Just go ahead and try advertising on these platforms. Of course, you would want to set them with right setting and target the right people in your niche.

There are other types of digital advertising too and we have cover this in another post.

You can also utilize ads tool to optimize your ads especially on your ads spending and retargeting purposes. Some of the ads tools are:

For more choices, you can check out here

Influencer Marketing

Marketing through influencers is another way to really get your brand out there with the help of influencers. Influencers are people that have made a name of themselves, gain popularity in their niche, and have a substantial volume of followers. In a way, they have acquired a certain number of loyal fans through their social medias and in what they’re doing.  

As such, if these influencers agree to promote your brand or business for you, it will reach to their followers that could be your leads. It would also act as a social proof of your brand to those people as they see that your brand is recommended or endorsed by their favorite influencers. Although, it will come with a price that you need to pay them for them to do a shoutout for you.

How to reach out to influencers to do marketing for you? You should only reach out to influencers that is within your niche. Then, you can reach them manually via DMs on their social medias. Just ask them whether they do shoutouts and what is the price for them to do so.

If you want a simpler way, you can use influencer outreach tools such as below where you can reach out to influencers in the system with influencers are surely open to give shoutouts.

For more choices, you can check out here.

We have covered in another post about influencer marketing if you want to know more.


Another way to market your product is by holding a contest to the public. It works better if people already know a little bit about your brand and have a decent number of followers. Then, by creating a contest, it can really get people to promote your brand. Contest is merely a game and who doesn’t like games if they can play it for free with the chance of getting a prize from you.  

So usually, when you want to create a contest, you can set requirement of the contest itself for players to win the game and this is where the players would do the marketing for you if you set the terms and condition right. Have them tweet about your brand if they want to win the game, like it on Facebook, create Instagram story with your brand and many more along those lines. At the end of the day, you would get the results of reaching and creating an impression to many people with the help of your contest participants.

There are tools that can help you to conduct a contest for such purposes.

For more choices, you can check out here.

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